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    格外空间以设计带动凯迪仕品牌价值增长 | 揽获6项国际设计大奖!

    2024-01-29 18:02:37

       作者:智哪儿

    阅读:27390

    评论:0


    Kaadas凯迪仕专注于智能锁领域,作为一家集产品研发、制造、品牌、全球销售、安装、售后于一体的全产业链公司,致力于服务全球每一个家庭,以更优质的产品,为全球众多家庭带去高品质生活体验。基于新消费时代背景,传统空间的线下体验有了更多元化的可能,凯迪仕也在不断探索以全新的方式,串联起品牌与用户在线下的真实链接。


    Kaadas is dedicated to the field of smart locks. As a full industry chain company that integrates product research and development, manufacturing, branding, global sales, installation, and after-sales, Kaadas is committed to serving every household around the world, bringing high-quality life experiences to many families around the world with higher quality products. Based on the background of the new consumer era, the offline experience of traditional spaces has more possibilities for diversification. Kaadas is also constantly exploring new ways to connect the brand with the real offline links of users.


    自2017年起,凯迪仕便与格外空间进行深度合作,携手打造过凯迪仕终端 SI 1.0-2.0系统、品牌智慧企业展厅以及2017-2023每年中国建博会上千万级流量网红展馆的设计搭建。以科技力量结合艺术美学,传递凯迪仕品牌态度,为来宾打造超乎想象的空间体验。


    Since 2017, Kaadas has been deeply cooperating with inDareSpace, working together to create Kaadas's terminal SI 1.0-2.0 system, brand smart enterprise exhibition hall, and the design and construction of the tens of millions of traffic internet celebrity exhibition hall at the 2017-2023 China Construction Expo. By combining technological strength with artistic aesthetics, we aim to convey the attitude of the Kaadas brand and create an unimaginable spatial experience for guests.



    目前为止,凯迪仕与格外空间合作的项目在国际设计奖项,揽获如下荣誉:


    So far, the collaboration between Kaadas and inDareSpace has won the following honors in international design awards:





    美国国际设计大奖

    ——


    美国国际设计大奖(International Design Awards,简称IDA)于2007年设立,是最受业界尊敬和最具权威的全球设计奖项之一。奖项表彰、颂扬和推动具有传奇色彩的设计梦想者,发掘在建筑设计、室内设计、产品设计、平面设计和时尚设计方面的新兴人才,并致力于呼吁全球关注设计创新、概念化设计以及创意优质的作品。


    The International Design Awards (IDA), established in 2007, are one of the most respected and authoritative global design awards in the industry. The award recognizes, praises, and promotes legendary design dreamers, uncovering emerging talents in architectural design, interior design, product design, graphic design, and fashion design, and is committed to calling for global attention to design innovation, conceptual design, and high-quality creative works.


    美国缪斯设计大奖

    ——


    美国缪斯设计大奖(American MUSE Design Awards )创建于2015年,作为国际奖项协会(IAA)旗下的全球性奖项赛事之一,该奖项面向建筑、室内、产品、景观、灯光、包装、时尚等广泛领域征集设计作品,致力于发掘和支持各行业处在上升期的设计师,旨在培养和推广“设计缪斯”,推动全球设计产业的发展更上一层楼。


    The Muse Design Award was founded in 2015 and is one of the global award competitions under the International Awards Association (IAA). The award solicits design works from a wide range of fields such as architecture, interior, products, landscape, lighting, packaging, fashion, etc. It is committed to exploring and supporting designers in various industries who are on the rise, aiming to cultivate and promote "design Muses" and promote the development of the global design industry to a higher level.


    纽约设计大奖

    ——


    纽约设计大奖(New York Design Awards)是全球独立的设计推广组织BETTER FUTURE(以前称为DRIVENxDESIGN)旗下的赛事之一,涵盖40个专业领域类别,得到了整个设计领域的认可,并表彰了引领潮流的人们的创造力和勇气。奖项以设计卓越和多样性为宗旨,推进世界各地的优秀设计师和品牌创造拥有更好附加价值,让好的设计成就更美好未来。


    The New York Design Awards is one of the events under the global independent design promotion organization BETTER FUTURE (formerly known as DRIVENxDESIGNS), covering 40 professional categories, recognized by the entire design field, and recognizing the creativity and courage of trendsetters. The award aims for design excellence and diversity, promoting the creation of better added value by outstanding designers and brands around the world, and making good design achievements a better future.


    法国双面神国际设计大奖

    ——


    随着全球设计行业多元化的融合发展,法国设计学院针对全球的建筑设计、室内设计、产品设计领域设立了法国双面神GPDP(Grand Prix Design Paris) Award国际设计大奖。旨在发现并表彰在建筑设计、室内设计、产品设计等领域符合法国双面神奖GPDP设计大奖国际5E设计标准的最具创新和创造力的全球最顶尖设计师、知名设计机构及产品商等。


    With the diversified integration and development of the global design industry, the French Academy of Design has established the Grand Prix Design Paris Award for architectural design, interior design, and product design worldwide. Intended to discover and recognize the most innovative and creative global top designers, renowned design institutions, and product merchants who meet the international 5E design standards of the French Double sided God Award GPDP Design Award in the fields of architectural design, interior design, and product design.


    伦敦国际设计大奖

    ——


    伦敦国际设计大奖(London Design Awards)作为国际奖项协会(IAA)旗下的全球性奖项赛事之一,旨在表彰世界各地的杰出设计和杰出创意项目。伦敦设计奖通过吸收评委群体的专业知识,提供深入的评价。


    The London Design Awards, as one of the global award competitions under the International Association of Awards (IAA), aims to recognize outstanding designs and creative projects from around the world. The London Design Awards provide in-depth evaluation by absorbing the professional knowledge of the judging panel.


    未来·你来

    Kaadas凯迪仕2022中国建博会展馆

    裸眼3D吸睛设计在行业中破圈

    ——


    中国建博会(广州)作为家居建装行业盛会,也是家居品牌的重要展示平台。2022年,格外空间以吸睛的展馆设计,帮助凯迪仕与广大消费者、合作伙伴们实现了近距离交流,助力凯迪仕在品牌和渠道方面持续出圈。


    The China Construction Expo (Guangzhou) is a grand event in the home decoration industry and an important platform for showcasing home brands. In 2022, the eye-catching exhibition hall design of the inDareSpace helped Kaadas achieve close communication with consumers and partners, helping Kaadas continue to stand out in terms of brand and channels.




    格外空间突破了XR技术,围绕“未来·你来”这个主题打造了首个“裸眼3D三折巨幕屏”,打造了极具科技感和未来感的沉浸式观展空间,满足打卡、发布会论坛、精品展示等多功能,为凯迪仕打造千万级流量打卡爆点,利用吸睛的设计创造海量线上线下自传播


    inDareSpace has broken through XR technology and created the first "naked eye 3D triple fold giant screen" around the theme of "Future · You Come". It has created an immersive exhibition space with a strong sense of technology and future, meeting multiple functions such as check-in, press conference forums, and boutique displays. It has created tens of millions of traffic check-in hotspots for Kaadas and created a massive online and offline self dissemination through eye-catching design.




    K·AI 启

    Kaadas凯迪仕2023中国建博会展馆

    凌厉开合的虚实空间

    ——


    设计围绕着「K·AI启」主题,突破常规构想,选取160.5米展示四大块倾斜、不规则的全息组合屏,灵动兼具爆发力,仅从外观就吸睛无数。在视觉中心的黄金分割缝隙中,巧妙地隐现出内部的陈列与布局,带来内外虚实融合的交互体验。展馆尽显凯迪仕硬核科技美学的空间调性,凸显了其强有力的品牌形象。


    The design revolves around the theme of"K · Al", breaking away from conventional ideasand selecting 160.5 square meters to display four large tilted and irregular holographiccombination screens, which are both aglle and explosive, attracting countless attentionjust from the appearance. In the golden ratio gap of the visual center, cleverly revealing theinternal displav and avout. bringing an interactive experience of the intearation of virtuaand real inside and outside. The exhibition hall showcases the spatial tone of Kaadas'shardcore technology aesthetics, highlighting its strong brand image.



    展会期间,各圈层多位百万级网红云集打卡直播,众多主流及行业媒体聚集报道,线上线下裂变传播,收获高关注度和权威认证,再掀行业新热潮。凯迪仕凭借实力圈粉不同圈层的消费群体,打造出了属于自身的流量“引力场”。


    During the exhibition, multiple million level internet celebrities from various circles gathered for check-in and live streaming, with numerous mainstream and industry media gathering to report. Online and offline dissemination was conducted, gaining high attention and authoritative certification, and reigniting a new wave in the industry.Kaadas has created its own traffic "gravity field" by leveraging its strength to attract different consumer groups in different circles.




    凯迪仕企业智慧展厅

    机械与媒体屏幕的结合

    ——


    凯迪仕企业智慧展厅,搭载着科技内核走向全新技术的空间形态,格外空间从概念策划、展厅设计、多媒体制作到最终的展项落地,深度探索品牌理念与发展脉络,联合科技交互赋能品牌效益,实现品牌展厅成为集场景、交互、体验于一体的有效空间载体。


    The Kaadas Enterprise Smart Exhibition Hall carries the technological core towards a new spatial form of technology, with a special space from conceptual planning, exhibition hall design, multimedia production to the final landing of exhibition items. It deeply explores brand concepts and development trends, collaborates with technology interaction to empower brand benefits, and realizes that the brand exhibition hall becomes an effective spatial carrier that integrates scenes, interaction, and experience.



    展厅为了让来访者有能有更多的视觉惊喜和情感共鸣,我们运用长达21m的特色品牌轴.5.75m*2.72m巨型3D全息屏以及14组通顶液晶滑轨屏矩阵为亮点,打造出沉浸式的未来「仕」界,沉浸式讲好「产品硬实力」和「企业软实力」的品牌故事。展厅所塑造出“七分科技三分温度”的空间调性,传递出「凯迪仕」未来具有无限可能的企业形象。


    ln order to provide visitors with more visual surprises and emotional resonance in theexhibition hall, we use a 21m long characteristic brand axis, a 5.75m * 2.72m giant 3Dholographic screen, and 14 sets of top up LCD slide screen matrices as highlights to createan immersive future "career", telling the brand story of"product hard power" and "enterprisesoft power" in an immersive way. The exhibition hall creates a spatial tone of "seven partstechnology and three parts temperature", conveying the unlimited potential of Kaadas'scorporate image in the future.





    凯迪仕SI全新升级

    安全可靠+科技未来+家居质感

    ——


    SI 即连锁品牌形象识别系统 (Store Identify System)的简称,针对于有连锁加盟性质的企业而实施的店辅形象设计与管理系统。为统一凯迪仕标准形象的设计和建设标准,展示凯迪仕品牌形象,强化顾客对终端店面的购物体验,同时缩短工时,便于管理,便于快速开店,格外空间特制订凯迪仕品牌形象识别系统以促进加盟。


    SI stands for Store Identity System, which is a store auxiliary image design and management system implemented for enterprises with franchise nature. To unify the design and construction standards ofKaadas's standard image, showcase the Kaadas brand image, and enhance the shopping experience of customers towards the end store. At the same time, to shorten working hours, facilitate management, and facilitate quick store opening, inDareSpace has developed a Kaadas brand image recognition system to promote franchise.


    △40㎡商场/购物中心店


    格外空间为凯迪仕打造了科技未来,具有家居质感的智能锁品牌空间,突出安全可靠的品牌特性,聚焦产品,将高颜值空间融入到消费者动线,并创造舒适惊喜体验。


    inDareSpace has created a technological future for Kaadas, a smart lock brand space with a home texture, highlighting the safe and reliable brand characteristics, focusing on products, integrating high aesthetic space into consumer movement, and creating a comfortable and surprising experience.


    聚焦产品陈列,简化空间视觉语言,采用木色与灰系材质的搭配,突显高端的品牌形象及品质感与科技感,木纹材质的应用及灯光的渲染,体现了科技调性的同时,呈现有温度的设计魅力,打造有温度的科技品牌终端视觉识别系统。


    Focusing on product display, simplifying the visual language of the space, using a combination of wood and gray materials to highlight the high-end brand image, quality and technology sense. The application of wood grain materials and lighting rendering reflect the technological tone while presenting a warm design charm, creating a warm technology brand terminal visual recognition system.


    △16㎡中岛型专区


    △14㎡中岛型(无吊楣)专区




    I’m X.

    Kaadas凯迪仕2021中国建博会展馆

    空间视觉爆点+创意设计

    ——


    格外空间通过“场-人-焦点-事件-内容-传播”的展示方法论,以空间视觉爆点锁住大众的注意力,因产品陈列方式体验新颖走进空间,产品信息可视化而与品牌产生交流,建立高频的接触产生高质转化。


    inDareSpace adopts a display methodology of "field person focus event content dissemination", which locks in the attention of the public with the visual explosion of the space. Through the novel experience of product display, entering the space and visualizing product information, it communicates with the brand, establishes high-frequency contact and generates high-quality transformation.


    空间作为真实触达人群且产生交流互动的重要媒介,顺畅的用户体验,未来感空间美学,助力凯迪仕打造具有跨越意义的品牌价值体验。


    Space, as an important medium for truly reaching people and generating communication and interaction, provides a smooth user experience and futuristic spatial aesthetics, helping Kaadas create a brand value experience with cross significance.



    关于格外空间--

    深圳市格外空间设计有限公司(简称格外空间)是国家专精特新企业、国家高新技术企业、广东省级设计中心、深圳十佳设计公司,现拥有展示陈列设计一级资质、室内设计一级资质。格外空间作为领先的空间系统解决方案全周期价值顾问,核心业务包括「零售空间」、「展示空间」两大业务体系。

    我们科学统筹“策略、设计、内容交互、建造、运营、反馈”全方位服务,以服务设计为原则,以体验设计为基础,以场景设计为核心,运用前沿的数字化交互和新媒体技术,助力企业实现可认知的品牌力提升、可感知的产品力传达、可见的销售增长。

    我们运用先锋的设计思路,以革新的角度打破固有思维,不断跳出单一视角,从行为、环境、视觉、产品、服务五个维度,去回应客户与使用者,空间聚焦展示,重塑用户体验,专注创造“价值展示®”以及提供“价值体验®”。

    网址:http://indarespace.com/

    联系方式:17727559464(微信同号)

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